Each seller and broker decides where to list a business for sale, or whether it will be listed at all. Larger businesses are sometimes sold by direct seller outreach to those perceived to be ideal buyers.
Buyers need to understand that sellers are approached to sell their business numerous times a day by email, phone, mail, and visits. The result is that sellers resolve not to respond to the constant bombardment and may mistakenly believe that they can sell their business at the drop of a hat to any one of the buyer requests. Many sellers screen their emails to remove the barrage of buyer inquiries.
Buyers should not depend on business listings alone to find the right acquisition target, and starting a direct contact campaign may be ineffective. Working with a business broker is often a shorter path to acquisition with a higher rate of success.